Inspired PLC

Carbon reduction, gamified

For Inspired PLC, demonstrating a commitment to the UN's Sustainable Development Goals had become a strategic priority. But delivering transformational change required action: right across Inspired's operations and client base.

Services & Applications

    • Technical Consultancy
    • Interface Design
    • Mobile App Design & Build
    • API & Middleware Development
    • Project Management


Inspired PLC is an energy procurement and management company that works with SME and corporate customers across the UK. It also provides clients with expert insight into reducing energy costs and consumption.

Recognising that embedding a more sustainable approach to consumption amongst companies and individuals is key to the future of energy, the organisation was keen to champion the United Nation's Sustainable Development Goals (SDGs) across the business and its client base.

Collectively, the goals set out a blueprint for a better, more sustainable future for all in society; across areas such as clean energy and carbon reduction.

The challenge was to transform these high-level goals into actionable changes that Inspired PLC's internal team could make throughout their day, alongside the staff and management within clients supplied by the business.


To deliver a tool that could foster genuine change, the solution we created had to be simple, direct and engaging.

And given the increasing importance of the SDG ratings to businesses in the UK, it also needed to help clients demonstrate their actions in achieving the goals by a robust and audit-ready means.

We started by developing a detailed understanding of the UN's goals, identifying day-to-day steps individuals could take and the carbon reduction impact those changes would have.

From there, our team built SDGMe, a dashboard and mobile app upon the Unify platform, which essentially gamified carbon reduction: with the amount saved added to a user's overall score following every positive change made.


For Inspired, launching SDGMe was a critical release for the business, manifesting its commitment to carbon reduction.

Importantly, the tool also supports Inspired's own clients to drive operational and behavioural change while sharing the results of the steps they've taken. Through a slick and straight-forward app designed with gamifcation and social sharing at its core, anyone involved in the business can now record ther positive impact on the environment.

The tool provides an opportunity for daily reflection on how the SDGs are being addressed today and what could be done better tomorrow, whilst leading the way in how corporate businesses can make a measurable difference.


    • Encourages staff and clients to contribute to CO2 reduction
    • Increased engagement across organisations
    • Demonstrable impact
    • Accurate and auditable


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